The "Butterfly" design story, patented for mounting system
We looked for additional ways to improve the viewing experience of Barkan's products end users. One day, Lior Barkan, our president and designer, looked at a mount and suggested, "why not conceal the clumsy mechanism with a shape similar to that of an animal that people love". We tried a number of animals and came up with the butterfly shape.
Animals in nature develop, through generations of evolution, their body structure to enable them optimal and flawless movement in the air, sea and land. By using their effectiveness and ability to work in harmony, we have implemented these various characteristics in the development of mounts and connecting mechanisms to screens. We have succeeded to harness the flow, movement and efficiancy of animals, to our new products design, which transformed the viewing possibility to a more diverse application as compared to what is presently available in the market.