Evolution in a Nutshell
Today in 2016 we sell our products to over 50
countries and sales keep on growing.
We are profitable and successful again, and
keep looking for the right people to join our team.
In mid-2015 we developed a patent that
was registered in China, USA, South Africa and Israel. The patent is for mounts
suitable for both flat and curved TVs in very competitive prices http://www.barkanmounts.com/standards.html.
This development and others keep opening many doors for us around the world.
We gradually recovered and
payed all our debts. We rent our factory to other companies, which generate additional
We finished expanding our factory.
The global economic crisis hurt us as well, our competitors in China reduced
prices and even though we invested a lot of money in automation and efficiency we
could not be competitive. In order to get through the crisis we had to reduce
our expenses and unfortunately dismiss some of our very good employees. At the
end of 2011 we had to shut down the factory in Israel and move the production
line to China.
Our headquarters stayed in Israel
including: research, engineering and designing development, marketing,
graphics, account management, logistics, finance and general management. The quality
control teams are located in China and insure our products' high-quality
Barkan exports to over 50 countries worldwide and
the Barkan brand has become a leading brand in many countries.
Knowledge merging from global markets, parallel to experienced
marketing, development and research teams in Israel and China , have
enabled us to develop innovative and competitive products at three price levels
(Premium, Standard and Economy) for LED, LCD and Plasma screens ,which
are now leading in our field.
In 2011 we have started:
1. Developing and marketing stands and mounts for tablets.
2. A sourcing system in china for products from the home entertainment
electronic field and for other products required by our customers in other
We are designing our products in the most advanced three-dimensional
software, using our sophisticated measurement laboratory, modern
graphic studio ,all manufactured with the latest computerized automated
manufacturing equipment and technologies.
Production is in both in Israel and China.
Formation of a new brand
identity and growth.
After years of experience in branding, as well as professional advise with
organized strategic steps lasting 9 months, we have established a brand
identity symbolizing prosperity, lifestyle, on our recognized white and red
background. Since the changeover was long the interim color was red and blue
for about a year. In September 2005 at the IFA exhibition in Berlin, we
invested in various display boards, new packaging, new catalog, with all our
products with the new red and white brand identity. At this time, we already
had about 10 new mounting solutions for LCD and Plasma screens. Also, a new
concept of product identification using just 2 digits for each product which
represent the screen size as well as the number of mount movements. In January
2006, we participated as in past years, at the CES exhibition in Las Vegas, and
there we won the CES award for innovation and design for 2 of our mounting
Continuation of growth while
searching for a marketing identity.
at the beginning of 1997, we produced color consumer brochures
and packaging. We continued to develop new mounting products until the end of
1998, under the line of Super and Popular. At the end of 1999, we began
building the new factory, with over 5,000 sq meter in space. We increased our
development team and established our own graphic studio, as well as cystalized
specific rules of conduct which we call our 10 Commandments.
By 2002 we started to consolidate our organizational identity visually to
Barkan and we chose the red ellipse on yellow background. After about a year,
we improved it to the red arc on blue background.
After planning for about a year and half we developed line of TV (CRT) mounts.
The needs to focus on mounts was realized and we decided to abandon the
line of metal furniture that we produced even though it was about 40% from our
sales. At the end this year we broke our records in the production of
mounts. 130,000 mounts per month.
Growth, Economic crisis and
At the beginning of 1993, we moved to a new facility in the Barkan Industrial
Zone. In the new factory we continued to develop, sales grew, developed new
products, tried to diversify the basket of our products and started to produce
furniture based on metal.
But, then the crises arrived. We passed in three years, three recovery
programs. The main good thing that came of them is that they were the
basis for the development of the method of management system called "brain
organization". Until today we work using the same management system. We
learned that we need working methods, control and cooperation.
In 96 we obtained the highest quality that is ISO 9001.
The first years
The work started in January 1988 in Holon. The first mounts produced were made
completely of full steel and were very expensive. We searched for ways to
reduce costs and developed a mount made from hollow material.
By '90 due to the requests of customers, we worked on the improvement of the
design and on amplifying of the safety of the products. In March 1990, we
participated for the first time at the CEBIT exhibition in Germany. On account
of being unorganized in preparation we did not achieve any business, not even
In 1992, we received compliance to ISO 9003.