Vision & Strategy
Since its establishment in 1988, Barkan Mounting Systems has specialized in enriching the customers Home Entertainment experience through the development, manufacturing and marketing of superior mounting solutions for LED, LCD, Plasma and other Consumer Electronic products.
The knowledge and experience collected over the years has been the backbone of our success.
Our Vision
Our vision is to be a world leader and a global brand in the field of mounting solutions for consumer electronics. In the coming years, we plan to continue developing new products and marketing tools at an increasing rate. Our products will be easy to install, simple to use and aesthetic. We constantly invest in customer satisfaction, and apply this knowledge to all marketing materials, products and services so that problems won't reoccur. Barkan is a company that executes all planned strategies with consistency and high moral values. We continue to improve and maintain competitively priced products while adapting ourselves to a dynamically changing market.
We will provide our business partners all the marketing tools needed to sell our products. We will train the entire sales chain on how to sell our products. We will create, every year, with each of our partners, a marketing program that includes advertising, training, sales promotions, display improvements and more.
Our Strategy
To achieve our vision, we have developed the Triangle Model :
A worldwide recognized brand - Identified by our butterfly design and innovative solutions, to enhance the joy and pleasure of the viewing experience.
Innovation & Quality - Barkan’s state-of-the-art products include unique patented features that improve the viewing experience. Many of Barkan products carry a lifetime warranty and meet the stringent requirements of the American, European and Israeli safety standards.
We are always up to date, recognizing the future directions of the market & providing the needed solutions.
Competitive Prices - We continue to deliver the most cost effective solutions, along with real value for money, as expected from us as market leaders.
Pricing Strategy
Understanding of the diverse market needs,
we have decided to split our product line into
three pricing level categories, targeting the
three main consumer market segments:
Economy Series- Economically priced mounts retaining Barkan's quality.
Standard Series - Stylish and modern top selling mounts.
Premium Series- Luxurious design, very low profile mounts.