Barkan's History | Barkan Mounts

Barkan's History

2020–2024: Growth and Progress Through Challenge

As a result of our close ties with China, we were among the first to identify the COVID-19 outbreak and immediately redefined our company’s emergency procedures. Within a short time, we were recognized as an “essential business” both in Israel and the United States. Work continued uninterrupted — from home and the office — with no layoffs and without the spread of the disease.

During these years, we embarked on a complex journey of adaptation, learning, and renewal. The period between 2020 and 2024 presented global challenges, including the pandemic, supply chain disruptions, sharp increases in raw material and shipping prices — particularly from China — as well as regional crises, most notably the Iron Swords War and missile attacks on Israel. And yet, it was from these very challenges that we grew stronger. Early preparedness and responsible crisis management turned this period into a defining milestone.

We chose a transparent, proactive approach when we encountered failures — including product recalls and operational disruptions — and we didn’t simply cover them up. We responded quickly with corrective action and improvement. We rebuilt our product development, quality control, and visual communications systems, strengthened our teams, and transitioned to written, measured, and precise work methods. A culture of transparency, documentation, and shared responsibility was embedded across the organization, with processes optimized and leadership roles distributed between managers and employees alike.

Over the past two years, we have implemented dozens of improvements and integration processes across all departments — from product development to visual communication and operations.

These efforts yielded significant results: record-breaking online sales, expansion into new retail chains, and increased sales in the U.S., Canada, and Australia.

One of the most notable milestones was our 2024 breakthrough in the rapid and focused development of a unique line of arms for EV charging cable management, including the submission of a new patent application, completion of the design, the first production series, and international exhibition — all within just six months.

What drove this achievement was a clear organizational philosophy:

“Excellence is not a slogan” — it is the outcome of continuous improvement of processes and performance, beyond the minimum standard defined for each task. Continuous improvement is not an optional extra — it is an integral part of our daily work.

Barkan today is a forward-looking company — professional, agile, creative, and responsible. Every team member contributes to improvement, innovation, and precise execution. Even in turbulent times, we continue to build.

2015 to 2018 – Building infrastructures for success

In 2019, sales in US online stores almost tripled compared to the previous year. We began selling the antenna integrated TV mount we developed at Walmart.com, where they are still sold successfully.

To respond to the increasing online demand quickly and efficiently, we established new infrastructures and technological tools.

The modular design strategy has continued to evolve, allowing us to develop various types of high-quality TV mounts extremely quickly and with low costs. Towards the end of the year, TV mounts developed with this method arrived at our warehouses around the world and were being sold.

In 2018 we developed a modular product line and neutral packaging without model numbers. These two innovations allow us to offer a customized solution to our customers and create an exclusive product line for MOQ of 1,000 pieces or a unique SKU for an existing model for smaller MOQ.

The patents we developed in 2015 and 2016 were registered in USA.
For our new antenna mount development, we created a testing lab were we developed the new products to suit the American market and are still developing in order to suit the rest of the world. Meanwhile, we registered the patent in China and USA.
Our website includes 360 degrees animation and marketing videos for almost all of our products, as well as assembly instructions and high-quality images. These marketing materials are also included in the online stores selling our products.

In 2017 we developed a unique patent for a TV mount integrated with an HDTV indoor antenna.

Online sales gradually increase.
We launched a new, state of the art website, compatible for desktop as well as all mobile devices.
The patents we developed in 2015 and 2016 were registered in China.

In mid-2016 we developed another patent that was pending in China and USA. It is an Auto-Lock mechanism that prevents unwanted disengagement of the screen from the wall. Watch the patents here.

We also started selling our products in some of the largest online retailers in North America: Walmart.com, Amazon, Homedepot.com, etc.

In mid-2015 we developed a patent that was pending in China, USA, South Africa and Israel. The patent is for mounts suitable for both flat and curved TVs in very competitive prices. This development and others keep opening many doors for us around the world. Watch the patents here.

2012-2014

We gradually recovered. In a long, systematic process we built 2 parallel production lines for each
product to ensure high quality, reliable supply and competitive prices.
We own 100% of the production lines. We set up a QC system outside of the production sites
that checks 100% of the shipments and makes sure our products comply with the demands
of the US and european quality standards (safety factors 4 and 2 accordingly).

The high quality of our products and owning our production lines enable us to provide lifetime
warranty for all of our TV mounts.

2008-2011

We finished expanding our factory. The global economic crisis hurt us as well, our competitors
in China reduced prices and even though we invested a lot of money in automation and efficiency
we could not be competitive. At the end of 2011 we had to shut down the factory in Israel
and move the production line to China.

Our headquarters stayed in Israel including: R&D, marketing, graphics, account management,
logistics, finance and general management. The quality control teams are located in China
and insure our products' high-quality standard.

In 2011 we have started developing and marketing stands and mounts for tablets and designing
our products in the most advanced three-dimensional software, using our sophisticated
measurement laboratory, modern graphic studio, all manufactured with the latest computerized
automated manufacturing equipment and technologies.

2007-2010

Barkan exports to over 50 countries worldwide and the Barkan brand has become a leading brand
in many countries.
Knowledge merging from global markets, parallel to experienced marketing, development
and research teams in Israel and China, has enabled us to develop innovative and competitive
products at three price levels (Premium, Standard and Economy) for LED, LCD and Plasma screens,
which are now leading in our field.

2004-2006

Formation of a new brand identity and growth.
After years of experience in branding, as well as professional advise with organized strategic steps
lasting 9 months, we have established a brand identity symbolizing prosperity, lifestyle,
on our recognized white and red background. Since the changeover was long the interim color
was red and blue for about a year. In September 2005 at the IFA exhibition in Berlin, we invested
in various display boards, new packaging, new catalog, with all our products with the new red
and white brand identity. At this time, we already had about 10 new mounting solutions for LCD
and Plasma screens. Also, a new concept of product identification using just 2 digits for each
product which represent the screen size as well as the number of mount movements. In January
2006, we participated as in past years, at the CES exhibition in Las Vegas, and there we won
the CES award for innovation and design for 2 of our mounting products.

1997-2003

Continuation of growth while searching for a marketing identity.
at the beginning of 1997, we produced color consumer brochures and packaging. We continued
to develop new mounting products until the end of 1998, under the line of Super and Popular.
At the end of 1999, we began building the new factory, with over 5,000 sq meter in space.
We increased our development team and established our own graphic studio, as well as cystalized
specific rules of conduct which we call our 10 Commandments.
By 2002 we started to consolidate our organizational identity visually to Barkan and we chose
the red ellipse on yellow background. After about a year, we improved it to the red arc
on blue background.
After planning for about a year and half we developed line of TV (CRT) mounts. The needs
to focus on mounts was realized and we decided to abandon the line of metal furniture that
we produced even though it was about 40% from our sales. At the end this year we broke
our records in the production of mounts. 130,000 mounts per month.

1993-1996

Growth, Economic crisis and Recovery.
At the beginning of 1993, we moved to a new facility in the Barkan Industrial Zone. In the new
factory we continued to develop, sales grew, developed new products, tried to diversify the basket
of our products and started to produce furniture based on metal.
But, then the crises arrived. We passed in three years, three recovery programs. The main good
thing that came of them is that they were the basis for the development of the method
of management system called "brain organization". Until today we work using the same
management system. We learned that we need working methods, control and cooperation.
In 96 we obtained the highest quality that is ISO 9001.

1988-1992

The first years.
The work started in January 1988 in Holon. The first mounts produced were made completely
of full steel and were very expensive. We searched for ways to reduce costs and developed
a mount made from hollow material.
By '90 due to the requests of customers, we worked on the improvement of the design
and on amplifying of the safety of the products. In March 1990, we participated for the first time
at the CEBIT exhibition in Germany. On account of being unorganized in preparation we did not
achieve any business, not even one customer.
In 1992, we received compliance to ISO 9003.