Vision & Strategy
Since its founding in 1988, Barkan Mounts has been dedicated to enhancing the consumer’s TV viewing experience.
We specialize in the invention, development, manufacturing, and marketing of innovative and well-designed products that improve safety, comfort, and the quality of viewing experiences. We aspire and are working very diligently to become a global leader in the EV charging mounting equipment category.
Our product categories include:
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Arms for lifting and protecting EV charging cables and users, as well as poles for holding EV chargers.
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High-quality TV stands, shelving units, and home office desks combining metal and wood.
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Mounts, stands, and carts for TVs, monitors, tablets, projectors, speakers, streaming devices, and other entertainment electronics.
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Indoor HDTV antennas.
Our accumulated knowledge and experience have enabled us to become the leading TV mount brand in Israel as well as several international markets.
Our Vision
To be a leading consumer brand in screen accessories and EV charging mounting equipment in countries where we achieve a significant market share or have a strong distributor network.
Our Brand Promise:
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For screens: A better point of view
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For EV charging: Level up your EV charging
Continuous Improvement
We strive to be a performance-driven company that consistently behaves with integrity and ethics. We constantly evolve and adapt to changing realities.
Employees - We invest in increasing employee satisfaction, development, and retention, and we involve our entire team in the decision-making process. We aim for our employees to be performance-oriented, creative, responsible, and trustworthy.
Global Business Partners - We invest in increasing distributor satisfaction and meeting their needs with the same care and attention we devote to our employees. We aim to minimize complaints and resolve any issues promptly and permanently. Our prices are competitive and aligned with the perceived value in the market.
We provide our partners with all the necessary tools and sales materials to effectively sell our products, and we support the entire sales chain, including in-store staff training.
Every year, we develop a joint marketing plan with our partners that includes advertising, training, sales promotions, display upgrades, and more.
Our Strategy for Business Partners – The 4-Piece Puzzle Model
Our Strategy for Business Partners – The 4-Piece Puzzle Model
To realize our vision, we’ve developed a 4-piece puzzle model:
1. High Competitiveness
We are committed to being price-competitive now and in the future. We will make every effort to match any competitor’s offer, while maintaining price stability over time.
Strong, Recognizable Brand - Identified by our butterfly design and innovative solutions that enhance viewing enjoyment. Our R&D team continually analyzes market needs and trends, developing original, groundbreaking products, such as our patented EV charging cable arm and fall-proof auto-locking safety mechanism.
High Quality - The vast majority of our TV mounts include a lifetime warranty and meet the strictest European and American standards. Each product has a specific quality-assurance plan, and 100% of our shipments undergo quality control — now and in the future.
2. Inventory Responsibility & Fast Supply - With warehouses in China, Israel, the USA, and Germany, we ensure fast delivery. We help distributors manage inventory efficiently and prevent dead stock. Our compact packaging increases shipping and storage efficiency.
3. Marketing Support - We co-invest in advertising and provide all the materials necessary for consumers to understand our products and make informed decisions, including a responsive, interactive website, product videos, 360-degree views, diverse product images, display boards, catalogs, informative packaging, brochures, and more.
4. High Availability - We are accessible to both consumers and partners worldwide through all communication channels and respond to every inquiry within four working hours.
